From c3f37e6cb0e9ed68a71df57b28f3a2ad8d3a2e6f Mon Sep 17 00:00:00 2001
From: Sergei Poljanski <me@asxp.io>
Date: Tue, 5 May 2026 01:45:18 +0400
Subject: [PATCH] more SEO: org -> person

---
 public/style.css | 38 +++++++++++++++++++++++++++---
 views/index.erb  | 31 ++++++++++++------------
 views/layout.erb | 61 +++++++++++++++++++++++++++---------------------
 3 files changed, 86 insertions(+), 44 deletions(-)

diff --git a/public/style.css b/public/style.css
index 282da47..15a4911 100644
--- a/public/style.css
+++ b/public/style.css
@@ -23,10 +23,16 @@ main {
     display: block;
 }
 .header h1 {
-    font-size: 1.4rem;
-    font-weight: 400;
-    color: #DDDDDD;
+    font-size: 1.8rem;
+    font-weight: 600;
+    color: #EEEEEE;
     margin: 0;
+    letter-spacing: -0.01em;
+}
+.header .tagline {
+    font-size: 1rem;
+    color: #999999;
+    margin: 8px 0 0;
 }
 .header .ka {
     display: block;
@@ -231,6 +237,32 @@ a:hover {
     border-top: 1px dashed #2A2A2A;
 }
 
+/* Demoted Legal section — visible but quiet */
+.section.legal {
+    margin-top: 56px;
+    color: #888888;
+    font-size: 0.9rem;
+}
+.section.legal h2 {
+    font-size: 0.85rem;
+    color: #888888;
+    border-bottom-color: #1E1E1E;
+    text-transform: none;
+    letter-spacing: 0.04em;
+}
+.section.legal .legal-intro {
+    margin: 0 0 14px;
+    color: #777777;
+}
+.section.legal dl.kv dt {
+    color: #666666;
+    font-size: 0.85rem;
+}
+.section.legal dl.kv dd {
+    color: #999999;
+    font-size: 0.9rem;
+}
+
 @media (max-width: 560px) {
     ul.services {
         grid-template-columns: 1fr;
diff --git a/views/index.erb b/views/index.erb
index dd615f2..0febf42 100644
--- a/views/index.erb
+++ b/views/index.erb
@@ -8,8 +8,8 @@
                   letter-spacing="-1">SP</text>
         </svg>
     </div>
-    <h1>DevOps &amp; infrastructure engineering — IE Sergei Poljanski, Tbilisi.</h1>
-    <span class="ka">ინდ. მეწარმე სერგეი პოლჯანსკი</span>
+    <h1>Sergei Poljanski</h1>
+    <p class="tagline">DevOps &amp; infrastructure engineering — Tbilisi, Georgia.</p>
 </div>
 
 <section class="section">
@@ -26,19 +26,6 @@
     </ul>
 </section>
 
-<section class="section">
-    <h2>Legal</h2>
-    <dl class="kv">
-        <dt>Legal name</dt><dd>IE Sergei Poljanski</dd>
-        <dt>Latin form</dt><dd class="mono">SERGEI POLJANSKI</dd>
-        <dt>Legal form</dt><dd>Individual Entrepreneur (Georgia)</dd>
-        <dt>Tax ID</dt><dd class="mono">304813343</dd>
-        <dt>Registered</dt><dd>2026-05-04</dd>
-        <dt>Address</dt><dd>Ilia and Nino Nakashidze St, N 1, Building N3, Apt N3, Krtsanisi, Tbilisi, Georgia</dd>
-    </dl>
-    <div class="ka-note">ინდ. მეწარმე სერგეი პოლჯანსკი</div>
-</section>
-
 <section class="section">
     <h2>Keys</h2>
     <pre id="myPGP">gpg --recv-keys 85F7AFEDAB7D97BE667F99F24F8851660FA4121B</pre>
@@ -57,5 +44,19 @@
     </dl>
 </section>
 
+<section class="section legal">
+    <h2>For invoices and contracts</h2>
+    <p class="legal-intro">Work is invoiced through my Individual Entrepreneur (ინდ. მეწარმე) registered in Georgia.</p>
+    <dl class="kv">
+        <dt>Legal name</dt><dd>IE Sergei Poljanski</dd>
+        <dt>Latin form</dt><dd class="mono">SERGEI POLJANSKI</dd>
+        <dt>Georgian</dt><dd>ინდ. მეწარმე სერგეი პოლჯანსკი</dd>
+        <dt>Legal form</dt><dd>Individual Entrepreneur (Georgia)</dd>
+        <dt>Tax ID</dt><dd class="mono">304813343</dd>
+        <dt>Registered</dt><dd>2026-05-04</dd>
+        <dt>Address</dt><dd>Ilia and Nino Nakashidze St, N 1, Building N3, Apt N3, Krtsanisi, Tbilisi, Georgia</dd>
+    </dl>
+</section>
+
 <script src="/copyPGP.js"></script>
 <script src="/copySSH.js"></script>
diff --git a/views/layout.erb b/views/layout.erb
index 4570c2d..a0e88dd 100644
--- a/views/layout.erb
+++ b/views/layout.erb
@@ -1,5 +1,5 @@
-<% page_title = (defined?(@page_title) && @page_title) || 'IE Sergei Poljanski — DevOps & Infrastructure Engineering, Tbilisi' %>
-<% page_desc  = (defined?(@page_desc) && @page_desc) || 'DevOps and infrastructure engineering by IE Sergei Poljanski — Estonian-born EU citizen, based in Tbilisi, Georgia. Docker, Kubernetes, Terraform, Ansible, CI/CD, monitoring. Worldwide clients.' %>
+<% page_title = (defined?(@page_title) && @page_title) || 'Sergei Poljanski — DevOps & Infrastructure Engineering' %>
+<% page_desc  = (defined?(@page_desc) && @page_desc) || 'Sergei Poljanski — Estonian-born EU citizen, DevOps & infrastructure engineer based in Tbilisi, Georgia. Docker, Kubernetes, Terraform, Ansible, CI/CD, monitoring. Available for worldwide clients. Invoiced through IE Sergei Poljanski.' %>
 <% noindex    = defined?(@noindex) && @noindex %>
 <!doctype html>
 <html lang="en">
@@ -38,11 +38,42 @@
         <link rel='stylesheet' href='//cdn.jsdelivr.net/npm/hack-font@3.3.0/build/web/hack-subset.css'>
         <link rel="stylesheet" href="/style.css" />
 
-        <!-- Structured data: Organization + Person -->
+        <!-- Structured data: Person (primary) + Organization (employer) -->
         <script type="application/ld+json">
         {
             "@context": "https://schema.org",
             "@graph": [
+                {
+                    "@type": "Person",
+                    "@id": "https://asxp.io/#person",
+                    "name": "Sergei Poljanski",
+                    "alternateName": "asxpi",
+                    "url": "https://asxp.io",
+                    "mainEntityOfPage": "https://asxp.io",
+                    "email": "ie@asxp.io",
+                    "telephone": "+995595026471",
+                    "nationality": { "@type": "Country", "name": "Estonia" },
+                    "homeLocation": {
+                        "@type": "Place",
+                        "address": {
+                            "@type": "PostalAddress",
+                            "addressLocality": "Tbilisi",
+                            "addressCountry": "GE"
+                        }
+                    },
+                    "jobTitle": "DevOps & Infrastructure Engineer",
+                    "worksFor": { "@id": "https://asxp.io/#organization" },
+                    "knowsAbout": [
+                        "DevOps", "Site Reliability Engineering", "Kubernetes", "Docker",
+                        "Terraform", "Ansible", "CI/CD", "Linux", "NixOS",
+                        "Prometheus", "Grafana", "Loki", "Infrastructure as Code"
+                    ],
+                    "sameAs": [
+                        "https://git.czsk.it/asxpi/asxpio",
+                        "https://github.com/asxpi",
+                        "https://www.linkedin.com/in/asxpi"
+                    ]
+                },
                 {
                     "@type": "Organization",
                     "@id": "https://asxp.io/#organization",
@@ -61,29 +92,7 @@
                     },
                     "founder": { "@id": "https://asxp.io/#person" },
                     "sameAs": [
-                        "https://git.czsk.it/asxpi/asxpio",
-                        "https://github.com/asxpi",
-                        "https://www.linkedin.com/in/asxpi"
-                    ]
-                },
-                {
-                    "@type": "Person",
-                    "@id": "https://asxp.io/#person",
-                    "name": "Sergei Poljanski",
-                    "url": "https://asxp.io",
-                    "email": "ie@asxp.io",
-                    "nationality": { "@type": "Country", "name": "Estonia" },
-                    "worksFor": { "@id": "https://asxp.io/#organization" },
-                    "jobTitle": "DevOps & Infrastructure Engineer",
-                    "knowsAbout": [
-                        "DevOps", "Site Reliability Engineering", "Kubernetes", "Docker",
-                        "Terraform", "Ansible", "CI/CD", "Linux", "NixOS",
-                        "Prometheus", "Grafana", "Loki", "Infrastructure as Code"
-                    ],
-                    "sameAs": [
-                        "https://git.czsk.it/asxpi/asxpio",
-                        "https://github.com/asxpi",
-                        "https://www.linkedin.com/in/asxpi"
+                        "https://www.linkedin.com/company/ie-sergei-poljanski"
                     ]
                 }
             ]